Here's a quick demo of the feature and how to use it!


At its roots, Supercharge is a content brief generator.
But it does so much more than that.
Supercharge takes in a website and builds an entire content brief that answers the following questions:
  • What is the product name?
  • How would you explain it to a 5-year-old?
  • What are 3 differentiators of the product?
  • Who is the target audience?
  • What is the Call to Action?
  • What is the brand voice?

How do I use Supercharge?

The process is super (pun very much intended) simple:
  1. Navigate to any tool with a ⚡ symbol next to it
    1. notion image
  1. Flip the toggle on for "Supercharge beta"
notion image
  1. Paste in your URL and click "Use This Website" to get Supercharge to create a brief for you
    1. notion image
  1. Read your brief and then click "Create Copy" to generate hyper-relevant copy! 🤯
    1. notion image

Why did we build Supercharge?

As a team full of content creators, we're always uncovering opportunities for AI to make writing easier.
And, to be more specific, we were feeling the most pain and friction early in our creation process.
For example:
  • It takes way too long to write a brief manually
  • It's hard to know exactly what inputs to start with
  • It's time-consuming to give different context for every tool
  • It's tough to know how to describe a product in one sentence
Having a structured content brief automatically created for us was game-changing.
And allowing that content brief to interact directly with tools completed the equation.

What tools is Supercharge available on currently?

We're working on Supercharging as many tools as possible, but you can try it out today on the following tools:
  • Product Descriptions
  • Facebook Primary Text
  • AIDA
  • Before-After-Bridge
  • Feature-Advantage-Benefit
  • Pain-Agitate-Solution
  • Problem-Promise-Proof-Proposal
We're excited for you to try it out and Supercharge your writing!